Individual Change Initiative- Dell Computers Essay

dingle incorporation was established in 1984 and is headquartered in Rock, Texas. A multinational applied science corporation develops, manufactures, develops, sells and supports personalised computers as well as those products that be link to computers. For m either years since its establishment, dingle has been the largest seller of servers and personal computers. In 2008, it was the listed as the second largest seller of computers behind an upcoming caller-out, the HP.It uses the direct business organisation ride where it develops, designs, manufactures, grocery stores, sells and supports IT systems and run designed to fulfill the specific requirements of its customers (CNN, 2009). The club has an objective of submission the market fast with relevant and new technology that back end help oneself in meeting the needs of its clients, providing go and reducing the inventory and chapiter investment costs.The strengths of the direct model enable dell to perform strong ly and deliver profitability in its business. Some of the products that atomic number 18 offered by the caller-up include desk computer systems, software, peripherals, mobility products, network products, servers and storage products (CNN, 2009).Competitiveness and Rivalrydell was the 2005 number one supplier of personal computers both in the united States and globally. This leadership in market is attributed to its focus on selling the services and products directly to the customers (CNN 2009). The prices of personal computers have fallen and Dell has faced skew-whiff competition from other companies such as Hewlett-Packard, Apple, Sun Microsystems, Lenovo, Gateway, Sony, Toshiba, Acer and Asus. This has prompted the participation to do all it poop to undercut competition and to offer to its customers much attractive choice of PCs as well as other products (Bergstein 2006).It is expire that in the current economic world, businesses that deal with correspondent products are prosecute in competition and rivalry as they try to outdo severally other and reach out as much sales and thus profits. This calls for the businesses to structure their internal operations so that they can forge ahead of their competitors (Hitt, 2007).This is fetching shoes in the business environment that Dell Inc. operates as it faces austere competition from its rivals in the computer hardware manufacturing industry (Hitt, 2007). Such frame of competition would call for the oversight of Dell to beget up with a touch on of managing change that is continuous in order to have a business advantage oer its rivals continuously. There are three strategies that can be used by either business organization to prepare strategies focus, cost minimization and differences (Hitt, 2007).Vision Being the Leading Seller of PCs and think productsHowever since these strategies can be easily copied by the rival companies, a clear romance should be established that will guide the keep keep company in its operations. Dell should therefore come up with the imaginativeness of beingness the worlds largest seller of personal computers and computer related products. This vision should not only be presented in writing but should be the basis of any plan or operation that is undertaken in the company (Kotelnikov, 2009).The management and the employees must be made to recognise that Dell Inc. is set about stiff competition from other companies and thus should perform e genuinely depute with the aim of making the company have an advantageous edge oer the other similar companies. Change whitethorn not take place unless the majority of the employees are ready to make sacrifices (short term) and they should be made to understand the benefits of that change (Kotter, 1996).Major challenges to the vision must first be set as this would enable the company to study and eradicate them if the vision is to been achieved. matchless major setback has been the fact that in mos t cases, products by Dell are only accessible by phone or by means of the internet. Though this may go well with the company especially in cost cutting, it may be an obstacle for larger sales.This is because the world is in the generation of instant things and fast foods and thus customers may be hindered from loving in businesses where they have to wait for a longer period ahead they can obtain the products that they require. Mossberg (2008) gives an example of a combination of ink-jet correspondent/scanner/copier called DellA940 that is very superior when compared to H-Ps 2110 in speed, services and costs, but the setback with its purchase is that the ink cartilages that it uses can only be obtained by phone or internet.Making the Dell Inc the largest seller of personal computers would excessively require the Dell Company to set up goals and strategies in run with the vision of making the company the leading seller of computers as well as related products. One of such goals would be to make its products the most efficient and admirable by all the customers keeping in mind the ever-changing technology and innovations. Some of the products that Dell manufactures include laptops that are in different types, such as Vostro, Latitude, Dell Precision, Specialty laptops, inspiron and studio (Del Inc. 2009).Other products include the desktops, workstations, servers, storage and networking devices, printers, monitors and projectors. However, companies such as HP also manufacture and sell personal computers, printers and servers and this has become a major business threat to Dell. For example in 2006 Dell was using the Intel chips as compared to HPs use of AMD chips (regarded as more superior) which was seen as a detriment (Cantrell, 2006).Also the company can become a leading company in computer hardware manufacturing business by focusing on achieving different ruffle of products which may include those that are none related with personal computer such as th e storage products, servers and services. This would make it not to rely so much on personal computer business, which accounts for cardinal percent of the companys sales. Experts believe that HP has an advantage over Dell especially with large corporate customers because it has a diversified mix of businesses (Cantrell, 2006).The other strategy that should be considered by Dell Inc should be to remedy the customers relations. Customer relation is important because it has been proven that keeping the already alive customers is easier than getting the new ones and because those customers that are satisfied will do the advertize for the companys products.All the Dell employees should be trained on how to improve customer relations by shipway such as appreciating the customers orally, in writing or through the websites. Any complains that is raised by any of the customers should be solved immediately and in a favourable way. This can be done by replacing or repairing any product t hat is reported to have been faulty or even by refunding them their money or adding them a gift (Alibaba, 2009).The customers should also be apt(p) clear guidelines on how to make orders easily for any products with full randomness on how to do it. When customers have made any purchase, a questionnaire should be sent to them to show that the company is concerned about their satisfaction. Finally, the customers should be effrontery as many options for contact as possible and when they send any enquiry or order it should be attended to immediately (Alibaba, 2009).For the employees of Del incorporation to face part of the vision, they should not only be made a part of it verbally, but should also be actuate so that they can work very hard towards it. This should be done during the signing of the digest where the employees should be given the opportunity to choose the kind of the training tailor that they want to sign.Fully self directed contract should be further as the worker will fill in the topic of training, the process of training and the mode of assessment. The document will then be sign by the supervisor or by the HR manager. This would be very important, as employees resistance has been a major obstacle to the fulfillment of any companys vision (Hitt, 2007).The workers can be motivated in different ways such as being offered team spirit boosters such as being offered a free ice work out at the end of every week, picnic or a movie. This makes employees to feel part of the company thus will do everything to support the vision of making Dell the leading seller of PCs and related products. Their views though may not be implemented should also be received by the management. Any time they perform a task in line with the company vision, they should be rewarded, for example with a day off or with a cash prize, a day off or a certificate of appreciation (Microsoft, 2009)For this vision to come true, every part of Dell workforce should be touch on. Th e management of the company should be responsible in articulating the vision to the workers and motivating them. They should direct the employees in line with the strategies that they have come up with as well as supervise them in implementing them. The homophile resource manager is also very instrumental in ensuring that there is a communications structure encou waste the employers to work towards the vision.All employees raging from the support staff, engineers, marketers, common relations officers, web designers, managers and even accountants should be involved in the vision designing as well as its achievement. The marketers and the public relations officers will play very important roles as they are the ones who will be in direct contact with the customers and will face the picture of the company either positively or negatively.The engineers and the researchers will be very useful as they will be involved in the process of manufacturing personal computers and other computer related products that would compete with similar products of the other rival companies. If the all stakeholders in the company join their give and work towards the vision, then Dell Inc. will become the leader in selling PCs and related products in the entire globe.ReferencesAlibaba. 43 Phenomenal ways to improve your customer relations. Retrieved shew 24,     2009, from http//resources.alibaba.com/topic/51248/43_Phenomenal_Ways_to_Improve_Your_Customer_Relations.htm Bergstein, B. (July, 19 2006). PC market called healthy despite weak demand in Europe.     Retrieved 24 March 2009, from http//www.boston.com/news/local/massachusetts/articles/2006/07/19/pc_market_called_healthy_despite_weak_demand_in_europe/Cantrell, A. (Feb. 10 2006). Alls not well with Dell. CNN. Retrieved March 24, 2009,    from http//money.cnn.com/2006/02/10/markets/spotlight/spotlight_dell/index.htmCNN. (2009). Dell inc- company information. Retrieved March 24, 200 9, from     http//money.cnn.com/quote/snapshot/snapshot.html?symb=DELLHitt, M.A.et al (2007).  Strategic management concepts. Wiley. Retrieved March 24, 2009,     from  mclennan.mbs.edu/classroom/bibliographies/Strategic_management_of