Manchester United: Brand of Hope and Glory

Identify who you believe to be Manchester United?s spot s leaveholders and assess their influence in relation to the estimable stance mattern by the alliance. Ethical stance specify by Johnson and Scholes as: ?the extent to which an composition will outgo it minimum obligations to stakeholders and order at large.?Four possible honest stances exist and atomic number 18 stereotypes for any organisation. The runner ethical stance is short-term stockholder interests; a company who stick very close to laws and regulations which argon in place. They consume and do only what they atomic number 18 ready to, this usually causes problems with long-term financial decisions. The second stance is longer-term stockholder interests - a company who are very focused on building and maintaining reputation in relation to its financial success. They take into consideration all stakeholders and how they can effect the organisation in the future. The third stance is multiple stakehold er obligations - relating to a company victorious wide consultation with all stakeholders. This is a very swoon process and not a good stance for a fast moving and growing company. The last stance is manufacturing crinkle of society - companies who focus on communi liaisons and expect to build them up; this stance puts the financial interest second and is usually tie in to charitable organisations. Manchester United matches the second stance ? Longer-term shareowner interests.

They are focused on building reputation victimization players, clothing, technology, media and numerous other ways to promote their t eam and brand. They are cognize globally u! sing strong marketing methods and this has greatly aided their financial goals. As a global organisation they behave a number of stakeholders, each of these can be categorize into the amount of power and interest they have, using stakeholder mapping. This homunculus is called the top executive/Interest matrix (shown below) and indicates the type of relationships held... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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