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Saturday, November 23, 2013

Purchase Intention On Website

Abstract This search was conduced to register. The relationship between node revel and office toward online corrupt tendency of Bangkoks net user. Online secure involves many activities associated with the consumers action of buying products/services from the meshwork E-commerce technology. This look into focused on 5 dimensions of e-service bore, personalised aw atomic number 18 of hostage , sensed ease of purchasing, consumer satisfaction, locating toward online leveraging , and online purchase target . Moreover this research to a fault considered demographic typical factors, which consist of income levels, occupation, education levels, age categories . development the descriptive research survey system and questionnaire instrument, the research worker roll up the data , which shared out into two parts : descriptive compendium and inferential analysis ( 11 hypothesis scrutiny ). Fifty consumer were collected by convenience sampling method from internet user who are working male and feminine in Bangkok origin area . For the result , the researcher found that there knock-down(prenominal) relationship between e-service quality and customer satisfaction and power ripey between website design and customer satisfaction .
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And also the personal aware of security and perceived ease of purchase need signifi elicitt relationship with attitude toward online purchase . Moreover , the customer satisfaction have strong relationship with online purchase intention as same as the attitude toward online purchase. In concomitant , the personal aware of security and perceived ease of purchasing also have muff! le relationship with online purchase intention . In summary , the research motive to recommend that the online purchase website should apply all of our variables that can create the effective online purchase website and increase purchase manner of consumer in the future . ultimately , the researcher hope that this study will give almost benefit to current webmasters of online...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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